Product vs content (Scott Kubie)
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A few weeks ago I made a post on LinkedIn that caused a little bit of a stir. I said that content designers need to do more in considering how content supports the greater product ecosystem...and why that lack of curiosity might be holding them back.
In essence, I was asking: which is more important - product or content?
I got a lot of great responses, but Scott Kubie's was one that stood out to me. His view was that my assessment of the situation was a little upside down, and that we should talk about it.
So I did.
Scott and I agree that content designers need to think bigger, but we're coming at this from slightly different directions. This episode, we hash it out. I hope you enjoy it - it was a productive, pleasant, and deep conversation that really left me with a better understanding of Scott's position.
What we talked about:
Why Scott thinks content people are “playing small” — and what they can do about it
What "content" actually is
The real role of content in a product
The difference between interface copy and content that truly drives value
Why structured content and content operations are the future
Scott’s candid thoughts on how to navigate industry challenges and thrive
The content "death star":
Notable quotes:
“Content is what people are there for… not just the words on the screen.”
“There’s a massive opportunity available to any product manager who wants to pick it up and run with it, which is to start thinking about your content ecosystem.”
Resources Mentioned:
Where to find Scott:
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